When caterer Francine Powers was called to the big leagues of the Superbowl 44, it came out of the blue. Her expectations were not really that high. The phone from her home office rang and on the other end she was given an invitation to try out for a shot at the Super Bowl. Powers moved her fledgling company from her house kitchen in Miami. Her caller came from a large Los Angeles corporate caterer, Ambrosia Productions. It has been hired by the National Football League to manage the pregame function for the 1992 Super Bowl. It wanted to hire local caters to subcontract on the deal and in the list of members that was found in the directory of a Miami minority business development group, the phone number of Powers' was found.
She was doubtful. She asked, if the company is really sure that she is fit and can manage to cope up with the requirements. This is what she remembers asking. Ambrosia's replied no problem and ask her to show what she can do. After an audition that included two dozen caterers to submit the requirements, Powers managed to squeeze thru and were awarded as one of three chosen caterers.
She made a repeat performance in the Super Bowl in 2007 this time, not as a subcontractor but as a major contractor for the Miami game's half-time spread.
After fifteen years, the NFL has started too grown more formal about getting recruitment of small companies into the bidding process for America's annual football event extravaganza. Its Emerging Business Program coordinated each year by the host city's organizers, help to give trainings to the leaders of minority- and woman-owned businesses to manage to get the contracts for the big game.
Powers bid on three contracts for the 2010 Super Bowl 44 event and has gotten two out of three. Her firm named, We're Having a Party, will be providing delightful boxed meals for parking lot attendants and will also offer soup station for the NFL tailgate party. Every time I make bid, I act as if it is the first time, Powers says. Up to the smallest detail, I do not take any thing for granted. This type of work will not earn you a ton of money, but it puts your business on stable and better footing. This is a good example of what the Super Bowl 44 can do for a small and growing business.
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