Tuesday, January 11, 2011

Concussions - The NFL's Biggest Headache

If Brian Westbrook's vision isn't too fuzzy, and the fog engulfing his consciousness not too dense, the concussed Eagles running back might want to thank Joseph Mason Reeves.

Reeves too was a football player, a genus of athlete noteworthy for its tendency to be both headstrong and head-weak. His teammates called him "Bull", though frequently he was too dazed to hear them.

An undersized tackle on Navy's 1893 team, Reeves' unpleasant duty was to plow headfirst into the flying wedges opposing offenses ran with a deadly - literally, on occasion -- efficiency.

In retrospect, "headfirst" was probably an unwise strategy, considering that football heads like Reeves' were not yet helmeted. In what was the sport's infancy, players actually believed they could protect their heads simply by growing their hair long.

Few got haircuts in-season. Many got concussions.

Reeves, who like Ronald Reagan was born in Tampico, IL, must have had thin hair. He was knocked out so frequently that late in that 1893 season a Naval Academy physician warned him the next could result in death or "instant insanity."

While deaths weren't uncommon in a football era so brutally violent the sport would nearly kill itself, insanity was something else. The prospect of a nutty Naval officer at the helm of an American battleship, the first of which was then under construction at U.S. navy yards, was not something the academy superintendent could condone.

So even though the fourth annual meeting with Army was next on Navy's schedule, Capt. Robert L. Phythian summoned the 21-year-old to his office. "Reeves, my good man," he told the senior, "I cannot in good conscience allow you to play in the upcoming game with Army."

But Bull Reeves, who though he failed to recognize the peril of persistent head injuries did foresee the value of aircraft carriers, possessed the resourcefulness of a future officer. The future admiral sought out an Annapolis cobbler and asked him to create a head-protector out of moleskin.

The result looked like something Attila the Hun might have worn to a pillaging party - as conical as it was comical. Even so, the odd-looking device satisfied Phythian. Reeves starred in a 6-4 Navy victory and the football helmet, though it wouldn't become mandatory for nearly a half-century, was born.

In the decades since Reeves preserved his playing status and presumably his sanity, helmets have undergone constant and considerable changes. Physicians, trainers, engineers, pilots and coaches all have tried to perfect them. Straps were added, then padding. In the late 1940s, the switch began from leather to molded plastic. Facemasks were soon incorporated and later air-cushioning devices.

Today's state-of-the-art helmets are as shiny, sleek and handsome as sports cars. They cost hundreds of dollars apiece. They are effective marketing devices, with tens of thousands sold annually not just to teams, but to collectors and obsessive fans as well.

And yet, as is illustrated by the problems Philadelphia's Westbrook, Washington's Clinton Portis and at least a dozen other players have endured this season, head injuries continue to be a major headache for the NFL.

By the league's own estimate, there are 120 to 130 concussions a season - a number a recent Associated Press survey suggests may be vastly underreported. "Guys today are a lot bigger, a lot faster than they used to be," said Sam Huff, the Redskins broadcaster and former linebacker. "The game is violent and it's always going to be."

That rationale doesn't help much in a hyper-litigious era. So Commissioner Roger Goodell ruled recently that no player suffering a concussion will be permitted to return to action. Players are also under increasing pressure to sit out the game after their injury.

"Once removed for the duration of a practice or game," Goodell's memo reads, "the player should not be considered for return-to-football activities until he is fully asymptotic, both at rest and after exertion, has a normal neurological examination, normal neuropsychological testing, and has been cleared to return by both his team physician(s) and the independent neurological consultant."

The conundrum football faces in this health-conscious age cuts to the very nature of the sport: How do you remove violent impacts from a sport of violent impacts? With better helmets? Tougher penalties? Stricter medical policies?

So far, none of those options has done much to quell the epidemic. Baseball, if it wanted to, could merely legislate away its most violent aspect, beanballs. Basketball has been successful policing stray elbows and in-the-lane muggings.

Hockey is probably closest to football among the four major sports in its proclivity for head-jarring hits, but on the ice they don't take place nearly as regularly.

All that the NFL knows at this early stage of what is becoming, for the league anyway, an increasingly unpleasant topic, is that something must be done.

In addition to Goodell's new edict, a Player Advisory Forum, headed by Tony Dungy, was formed. Its purpose is to get input on hot-button issues from players around the league and feed it to Commissioner Roger Goodell. It already has asked helmet manufacturers to come up with a safer design. What happens after that is anyone's guess. "Players continue to be an invaluable resource in providing direction and insight into a wide range of programs and policies," the commissioner said in the release announcing the formation of the committee. "Tony's experience and expertise in working with players makes him an ideal leader."

The committee almost certainly will discover what a recent survey by the University of Michigan's Institute of Social Research found. That study revealed that 6.1 percent of the players responding were suffering from Alzheimer's disease, dementia or some other memory disorder. That's five times the national average for men their age.

The numbers were even worse for younger NFL alumni. Those between 30 and 49 reported suffering from those infirmities at a rate 19 times the American average.

A subsequent Associated Press survey of 160 current NFL players revealed that half had suffered serious head injuries - and that many had hidden that fact from their teams.

Much of the blame, of course, can be attributed to the peculiar physics of football. Large, physically gifted linebackers and defensive backs hurl themselves like missiles at each other. Helmets, designed to protect, often become dangerous projectiles as players ram them into backs, pelvises and occasionally other heads.

Less noticeable, but equally insidious, even-larger linemen regularly butt heads in the steel-cage battles of the pits.

And running backs and receivers diving for extra yards frequently get kneed in the head - as Westbrook did - by onrushing defenders. Not surprisingly, these repetitive convulsive acts can have a dangerous cumulative effect.

According to a recent New Yorker magazine article, researchers believe the majority of these stricken former players have a neurological disorder called CTE (Chronic Traumatic Encephalopathy), the result of repeated brain trauma.

Autopsies uncovered various degrees of CTE, the magazine said, in the brains of Steelers Hall of Fame center Mike Webster, who was a homeless recluse when he died; Andre Waters, the hard-hitting Eagles safety who, severely depressed, killed himself with a bullet to the head, and Justin Strzelczyk, the one time Steelers lineman who died when he drove his car the wrong way on a freeway and slammed into a truck at 90 mph.

If football players retired after their first serious head injury, experts contend they'd likely experience fewer problems later in life. But, unfortunately, there wouldn't be many players left to form a league.

Virtually every NFL player, at some point in his career, has been knocked unconscious during a game or practice. Far too many don't reveal the depth of their problem because they fear losing their position. Dungy, for example, told a radio interviewer that he had done exactly that. And after Westbrook suffered a concussion earlier in the season, he sat out two games, returned, and was concussed again.

The New York Times reported that Pittsburgh safety Troy Polamalu had suffered six documented concussions since high school. The total was three for Steelers QB Ben Roethligsberger, who missed a game recently after being knocked out.

How many will end up like former Steelers Webster and Strzelczyk?

"It's not that you've just lost cognitive skills," Douglas H. Smith, a professor of Neurology at the University of Pennsylvania's Center for Brian Injury and Repair, told The Philadelphia Inquirer, "but you've also increased the chances of having a worse problem later in life." Right now, the NFL can't think of a worse problem.




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Sunday, January 9, 2011

Numerous NFL Niches

With September seeing the start of the annual NFL season, it's a good time to assess the profit potential on offer by using the power of niche marketing...

To be honest, there is no need to wait for the season to be going before you can profit from the NFL - the potential is there all year round.
When I first started with affiliate marketing, one of the first successes I had was with NFL merchandise.

There were, and still, are huge numbers of people searching online for replica helmets and jerseys of their favourite team.
Not massive numbers, but certainly enough to make a profitable market, and here's an example of how to cash in...

You find a website that sells these replicas, that has an affiliate program, meaning that you get paid a commission of any visitor you send makes a purchase.

You then focus your traffic generating efforts exclusively on those people looking for one team's jersey, because you know *exactly* what they are after.
You send then to the specific page which displays the jersey in front of them.

This kind of focus pushes your conversion rates right up, because the prospect is pre qualified.

Or, you could set up a site selling jerseys for all the teams, plus the college teams, and market to the general jersey market.

Of course merchandise is not limited to helmets and jerseys, not by a long way!

If the merchandise doesn't strike you as your bag, you could be an affiliate for game tickets, hotel offers for game day, pay per view TV offers.

It's a huge list of potential niche markets to explore.
They can be tried almost for free, if not totally for free, and once one succeeds, you can just repeat for any number of others!

Sports fans are always a good buying market - they were before the rise of the internet, and they carry on now!

I like watching the NFL - not just for the massive hits in tackles, but for all the niche market potential just waiting to be tapped!




Gordon Bryan is an internet marketer from the UK, and NFL fan! To find out more about cashing in with niche marketing go to: http://www.gordonbryan.com/nicheriches.html

Arizona Cardinals - The Oldest NFL Team Still Going Strong

Active players include Michael Adams, J.J. Arrington, Monty Beisel, Bertrand Berry, Anquan Boldin, Alan Branch, Steve Breaston, Elton Brown, Levi Brown, Ralph Brown, Calais Campbell, Tim Castille, Karlos Dansby, Darnell Dockett, Early Doucet, Larry Fitzgerald, Aaron Francisco, Mike Gandy, Ben Graham, Eric Green, Gerald Hayes, Tim Hightower, Victor Hobson, Nathan Hodel, Roderick Hood, Kenny Iwebema, Edgerrin James, Brandon Keith, Travis LaBoy, Matt Leinart, Deuce Lutui, Sean Morey, Chike Okeafor, Ben Patrick, Leonard Pope, Neil Rackers, Bryan Robinson, Dominique Rodgers-Cromartie, Antrel Rolle, Pat Ross, Lyle Sendlein, Antonio Smith, Terrell Smith, Brian St. Pierre, Pago Togafau, Jerame Tuman, Jerheme Urban, Elliot Vallejo, Matt Ware, Kurt Warner, Gabe Watson, Reggie Wells and Adrian Wilson.

Currently on the Cardinals injured reserve list are players Clark Haggans, Ali Highsmith, Scott Peters and Stephen Spach. The practice squade include Eduardo Castaneda, Keilen Dykes, Wilrey Fontenot, Orea Jones, Dennis Keyes, Lance Long, Enoka Lucas, Kelly Poppinga and Alex Shor.

Coaches for the Cardinals include head coach Ken Whisenhunt, assistant head coach/offensive line Russ Grimm, defensive coordinator Clancy Pendergast, offensive coordinator Todd Haley, special teams Kevin Spencer, defensive line Ron Aiken, defensive backs Teryl Austin, running backs Maurice Carthon, assistant defensive backs Rick Courtright, linebackers Bill Davis, tight ends Freddie Kitchens, strength and conditioning John Lott, wide receivers Mike Miller, defensive assistant Matt Raich, quarterbacks jeff Rutledge and offensive quality control Dedric Ward.

The history of the Arizona Cardinals dates back to 1898 when the Cardinals became a charter member of the National Football League. As a result, the Cardinals are the oldest continuously run professional football franchise in the United States. Originally just a local group who gathered to play on the south side of Chicago, in 1901 their first name came about from the faded jerseys they acquired from the University of Chicago. The name was the Racine Cardinals.

Through growth and development, this Chicago-based team was transferred from Chicago to St. Louis in 1960 and remained there for 28 years. In 1988, the Cardinals relocated to Arizona and the Sun Devil Stadium became their home location. In 1994, the team's name was changed to the Arizona cardinals. In 2006, the Cardinals opened their new stadium, the University of Phoenix Stadium. The Tostitos Fiesta Bowl, Cactus League spring training for baseball and other venues are held at the new stadium as well as home games for the Cardinals.

The University of Phoenix Stadium opened its doors on August 1, 2006 and took only three years to build. The stadium holds 63,400 and can expand to 72,000. Both the roof and field are retractable, making this stadium the only one of its kind in North America. As a multifunctional stadium, in addition to football events, the University of Phoenix Stadium also holds expositions, motorsports events and concerts.

There is also a green mission in effect for the stadium where recycling is done with 33 recycling bottle contained are on the main level and 28 more are on the terrace level, encouraging patrons to recycle.




If you want to be right in the middle of the action AwesomeSeating.com has the NFL Tickets to make it happen! Make sure to visit our website and secure your Arizona Cardinals Tickets. Don't let anyone tell you how things went down, be there!